Onboarding Automations: The Strategies that work, and those that don't | Alex Glenn & Wes Bush
Description
Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.
- How much automation is too much?
- Onboarding differences for freemium vs paid plans?
- Whether or not to require email verification?
- Why use trigger-based emails vs time-based emails?
- How to use third party data enrichment tools effectively in the onboarding process?
Full show notes: https://automated.af/automated-sales-and-marketing-processes/onboarding-autom…orks-what-doesnt/
(with promo code to free year of Zendesk!)
My guest today is Wes Bush. Wes is best-known for challenging the traditional way of growing a SaaS business. He has been featured in Forbes, the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.
Products Mentioned
- Product-Led Growth Book
- Chat (free one-year) - Zendesk
- Email - Customer.io, Userlist (~$50/mo per user to start)
- Videos - Govideo by Vidyard (free), Loom.io
- Product onboarding - pendo.io, appcues (free to start)
- Product analytics - Amplitude, Heap, Mixpanel
To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com
![[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever](https://substackcdn.com/feed/podcast/2143249/post/139296864/7cbdd989fe8ce8d830d18d2507f81d4c.jpg "[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever")
United States
